The Wholesale Formula

Mike W - Former Dentist

$50,000 Revenue Boost in 6 Months

"I was skeptical about investing in The Wholesale Formula, but within just 6 months of implementing their strategies, my revenue skyrocketed by $50,000. The program's product analysis techniques guided me to high-demand, high-margin items. By optimizing my Amazon listings using their methods, I saw a remarkable increase in sales conversions. The Wholesale Formula's impact on my bottom line far exceeded my expectations."
Santa Ana, CA

Chris M - Policeman Turned Home Business Owner

From $10,000 to $100,000 Monthly Revenue

"The Wholesale Formula took my business from generating $10,000 in monthly revenue to an impressive $100,000. Their insights into sourcing products intelligently and effectively launching listings on Amazon were transformative. I followed their strategies for scaling my business, and the exponential growth in sales was directly reflected in my profits. The program's impact on my income was profound."
Stuart, Florida

Matt D - Artist

Increased Profits by 150%

"The Wholesale Formula transformed the profitability of my business. I implemented their inventory management techniques, which prevented overstocking and stockouts. This led to a 150% increase in profits, as I saved on storage costs and maximized sales. The program's financial impact was both immediate and sustainable."
Manhattan, New York

What Is The Wholesale Formula (TWF)?

The Wholesale Formula is a leading Amazon FBA course created by Dylan Frost and Dan Meadors, designed to help individuals build profitable Amazon businesses through the power of wholesaling. Having generated over $30 million in sales themselves, Dan and Dylan teach a proven method called Reverse Sourcing Wholesale. This method focuses on purchasing established, top-selling products directly from suppliers at wholesale prices, allowing students to sell these items on Amazon without the need for creating private labels or going through traditional retail channels. The course covers every aspect of the process, from finding profitable products to building relationships with suppliers and optimizing listings for maximum sales.

With over 7 years of successful operation, The Wholesale Formula has helped more than 5,000 students globally achieve financial success by selling on Amazon. The course is structured to provide participants with the tools and knowledge necessary to scale their Amazon businesses efficiently and effectively. The step-by-step approach offered by Dan and Dylan helps students identify winning products, secure reliable suppliers, and implement strategies that boost sales and revenue on the Amazon platform. Whether you're new to Amazon FBA or looking to expand your existing business, The Wholesale Formula provides a comprehensive and reliable roadmap to long-term success.

One of the standout features of The Wholesale Formula is its data-driven approach to product selection, setting it apart from other Amazon FBA training programs. The course teaches students how to thoroughly analyze market trends, sales data, and competition to identify high-demand products with low competition in the wholesale market. By using this detailed research process, participants are able to make informed, strategic decisions, ensuring that they focus on products with strong profit potential and minimized risks. This method empowers sellers to make more calculated moves, giving them an advantage in the competitive Amazon marketplace.

Another key element of The Wholesale Formula is its focus on developing long-term relationships with suppliers. The course offers practical advice on how to build strong rapport with wholesalers, negotiate favorable terms, and secure ongoing partnerships. These relationships not only lead to better pricing and improved profit margins but also ensure a consistent supply of quality products. By fostering these supplier connections, students are able to maintain a reliable inventory, positioning themselves for sustained success on Amazon.

The Wholesale Formula goes beyond just product sourcing and supplier relations, providing a complete guide to optimizing Amazon product listings for higher visibility and sales. The course teaches students how to write persuasive product descriptions, strategically implement keywords, and enhance listings with professional product images, all aimed at boosting conversions. In addition to listing optimization, the program covers advanced marketing strategies that help drive more traffic to listings. This dual focus on visibility and traffic ensures that students not only find the right products but also maximize their sales potential on Amazon.

What sets The Wholesale Formula apart is its practical, results-oriented approach. The course provides a detailed, step-by-step plan that students can follow immediately to achieve measurable success. From finding profitable products and building strong supplier relationships to mastering listing optimization and marketing, The Wholesale Formula equips participants with the tools and strategies they need to excel in the competitive Amazon marketplace. This actionable roadmap simplifies the process and ensures students can implement what they learn to start generating real results.

What is in The Wholesale Formula?

The Wholesale Formula leverages the Reverse Sourcing Wholesale method, a unique strategy that enables you to partner directly with established brand owners and resell their successful products on Amazon. This approach sets itself apart from traditional methods, as it eliminates the need to source products from overseas manufacturers, such as those in China. Instead, you work closely with brand owners whose products are already performing well on Amazon, allowing you to tap into proven success.

To make this strategy even more powerful, the Quad-Win method is applied, which ensures that all parties involved—Amazon, the brand owner, you, and your customers—benefit from the partnership. By offering compelling advantages to brand owners, such as increased exposure and guaranteed sales, you can secure mutually beneficial deals that create a win-win situation for everyone involved. This method is key to building sustainable, profitable partnerships in the wholesale business.

The Wholesale Formula works through three key components that enable sellers to succeed in the competitive Amazon marketplace:

Direct Access to Popular Brands:
The Wholesale Formula provides sellers with direct access to established, high-performing brands on Amazon. This allows you to leverage their existing customer base and brand recognition, providing you with an instant edge over competitors and making it easier to gain traction in the marketplace.

Streamlined Sourcing Process:
By collaborating directly with brand owners, you bypass many of the common challenges associated with sourcing from foreign suppliers. This eliminates issues like language barriers, lengthy shipping times, and potential miscommunications, making the sourcing process smoother and more efficient. As a result, you can minimize delays and operational hiccups.

Increased Profit Margins:
Working directly with brand owners allows you to negotiate better pricing, cutting out intermediaries such as wholesalers or distributors. This direct relationship enables you to secure more favorable deals, giving you greater control over your profit margins while still offering value to your customers.

In essence, The Wholesale Formula empowers sellers to bypass traditional sourcing challenges, streamline operations, and maximize profitability by forging strong partnerships with established brands.

Buy The Wholesale Formula Enroll for the Webinar

What Is Reverse Sourcing Wholesale?

Reverse Source Planning, as the name suggests, is a sourcing strategy that flips the traditional model on its head. Normally, there’s a middleman between you and the original product source, but with Reverse Source Planning, you eliminate the intermediary and buy directly from the source. This enables you to secure high-quality goods at lower prices, providing greater control over your business operations. Once you purchase the products, you list them for sale on Amazon, where you can maximize profits thanks to the lower costs and superior stock.

Now that you understand the concept of Reverse Source Planning, let’s take a closer look at how The Wholesale Formula program works. The program follows a simple, efficient three-step process designed to help you move from identifying profitable products to successfully selling them on Amazon. Here are the steps:

1. Scouting:
The first step in The Wholesale Formula process is scouting for products. This phase focuses on finding hidden opportunities in the Amazon marketplace. You’ll learn how to identify products from local wholesalers or brand owners that are underrepresented or underserved by the current market. By focusing on these overlooked niches, you can tap into profitable markets and gain a competitive advantage, setting you apart from other sellers.

2. Sourcing:
Once you’ve identified potential products, the next step is sourcing them directly from brand owners. Often, the brand owner’s name is displayed on the Amazon listing, making it easier to find their contact details. The goal is to negotiate a direct purchasing arrangement with the brand owner, cutting out intermediaries. The Wholesale Formula offers proven strategies and negotiation techniques to help you secure these deals, which ensures better prices and higher profit margins.

3. Selling:
After establishing a partnership with a brand owner, the final step is selling the products on Amazon. You’ll create optimized listings, effectively market the products, and manage your sales process. Since you’ve sourced highly profitable items, you’ll find it easier to generate sales and income. The beauty of this system is that you have full control over scaling your business. As you grow, you can reorder products or expand your product catalog, increasing your revenue potential.

What's in The Wholesale Formula Modules?

Welcome Module: The 7 Principles of Success

By enrolling in The Wholesale Formula, you’re embarking on an exciting journey toward Amazon selling success. The course content is packed with valuable materials designed to help you achieve significant sales and grow your business effectively.

This comprehensive training program includes 7 modules with over 90 in-depth videos. Each module is designed to provide step-by-step guidance, ensuring that you gain the skills and knowledge needed to thrive in the competitive Amazon marketplace.

Module 1: Getting Started

Before starting with The Wholesale Formula, the first crucial step is setting up your Amazon FBA (Fulfillment By Amazon) account. In Module 1, you'll dive into the core concepts of the course, gaining a clear understanding of how the program works. This module introduces the Reverse Sourcing Wholesale method, which is a key strategy in The Wholesale Formula. You’ll be guided through setting up your Amazon Seller Central account and properly configuring your FBA setup. This initial setup is vital for streamlining your business operations on Amazon.

Additionally, Module 1 focuses on teaching you how to conduct thorough product research. By understanding how to identify high-demand, profitable products with limited competition, you'll be better prepared to make informed decisions about which products to sell. This module is designed to provide a solid foundation, equipping you with the essential skills and knowledge to confidently enter the wholesale business and succeed on Amazon.

Module 2: Product Analysis

Module 2 takes a deep dive into analyzing Amazon products to assess their profitability and scalability. Rather than making the common mistake of choosing random products, you’ll learn how to conduct data-driven evaluations that minimize risk and maximize potential returns. Key concepts such as the "Buy Box," sales rank, and competition analysis are covered, helping you identify products that not only have high scalability but also strong profit potential.

By mastering these strategies, you'll be able to focus on products with the best chance of success, avoiding costly mistakes that many new sellers face. The course’s analytical, objective approach will help you save both time and money, ensuring your Amazon business is set up for long-term success.

Module 3: Scouting

In Module 3, you’ll learn powerful techniques for finding profitable wholesale products. These strategies—Amazon Filtering, Super Targeting, and Black Box Scouting—are designed to streamline your product scouting process and enhance your ability to identify valuable opportunities within the marketplace.

Black Box Scouting: This method helps you uncover profitable product niches by analyzing sales data and spotting emerging trends.
Amazon Filtering: By applying targeted filters on Amazon’s platform, you can narrow your search to products with high demand and low competition, giving you a competitive edge.
Super Targeting: This strategy focuses on identifying specific customer segments or niche markets, allowing you to tailor your product selection and marketing efforts for maximum impact.

With these techniques, you’ll be able to scout products more efficiently, uncover hidden gems, and make data-driven decisions that increase your chances of success in the wholesale business.

Module 4: Value Propositions

In Module 4, you'll master the art of creating compelling value propositions that set your products apart from the competition and draw in potential customers. A strong value proposition is critical in the wholesale business, as it highlights the unique benefits your product offers over others in the market.

This module will teach you how to clearly communicate your product's key advantages, capturing the attention of buyers and establishing a distinct position in the marketplace. You'll learn how to identify the needs and desires of your target audience and craft a value proposition that speaks directly to them. By developing a strong value statement, you'll be able to position yourself as the top choice for customers seeking quality wholesale products.

Module 5: Sourcing

In Module 5, you'll dive into the expert sourcing strategies that have fueled the success of Dylan Frost and Dan Meadors' wholesale business. This module covers three crucial aspects of sourcing that are vital for achieving success in the wholesale industry:

Contacting Brand Owners: Learn the strategies for initiating contact with brand owners and establishing productive conversations that lead to valuable partnerships. This section will teach you how to effectively approach suppliers and start building relationships that can lead to long-term success.

Negotiating Lower Prices: Master the art of negotiation to secure the best possible pricing for your products. These techniques will allow you to improve your profit margins, giving you a competitive edge in the market.

Opening Wholesale Accounts: Gain an in-depth understanding of how to open wholesale accounts with brand owners. This step will give you access to exclusive inventory and better pricing, essential for growing your business. By the end of this module, you'll be equipped with the skills to source products efficiently, negotiate favorable deals, and establish strong, long-lasting partnerships.

Module 6: Operating

In Module 6, you'll gain a comprehensive understanding of the essential aspects of running a successful wholesale business. This includes strategies for effective inventory management, order fulfillment, and maintaining strong customer relations. The techniques covered in this module will help you streamline your operations, ensuring that your business runs smoothly and efficiently.

By learning how to manage your inventory effectively, you’ll be able to keep your products in stock without over-purchasing. The order fulfillment strategies will help you ensure timely deliveries, while maintaining excellent customer relations will lead to positive reviews and repeat business. This module provides the critical tools to maintain consistency, boost sales, and build a profitable, long-term enterprise.

Module 7: Optimizing

Module 7 is all about taking your wholesale business to the next level. It focuses on advanced strategies to optimize pricing, refine your marketing techniques, and develop advanced negotiation skills. These insights will help you boost efficiency, reduce costs, and maximize profitability, setting you up for long-term success in the wholesale market.

By mastering these strategies, you’ll be able to scale your business, enhance your product offerings, and refine your operations for maximum returns. With the knowledge gained in this final module, you'll be fully equipped to navigate the competitive Amazon marketplace, ensuring sustainable growth and continued success for your wholesale business.

Benefits of The Wholesale Formula

Comprehensive Course: The Wholesale Formula offers a thorough, step-by-step approach that covers all aspects of building a successful Amazon wholesale business. From scouting profitable products to sourcing from trusted suppliers and scaling your business, the course ensures that students gain a solid understanding of the entire process. The content is divided into manageable segments, making it easy to follow and comprehend. This structure helps prevent information overload, allowing students to absorb the material at their own pace and gradually build the skills they need for success.
Discount Procurement: The Wholesale Formula teaches students how to leverage the RPS call system, allowing them to buy in bulk directly from certified brand merchandisers. This approach eliminates the costs associated with middlemen, giving students access to the best possible discounts. By securing products at a lower cost, sellers can maintain a competitive pricing advantage over others in the market.
Elimination of Middlemen: The course also shows students how to streamline their operations by utilizing the Amazon FBA program. This allows for goods to be shipped directly from manufacturers to Amazon warehouses, bypassing the need for intermediary services. By cutting out the middlemen, students can avoid issues related to handling, packaging, and customer service, ensuring a smoother and more efficient process for both sellers and buyers.
Scalability: The Wholesale Formula offers a comprehensive approach that is beneficial for both beginners and those with established wholesale businesses. The course provides valuable insights on how to scale an existing business, offering strategies for expanding operations, increasing product offerings, and optimizing sales. This scalability ensures that students can continue to grow and succeed, no matter their current level of experience.
Support System: One of the standout features of The Wholesale Formula is its robust support system. The course provides access to a Resource Vault, which includes additional lessons on crucial topics like Amazon’s inner workings, business setup, and the effective use of essential software such as G-suite. This wealth of resources ensures that students have the tools and knowledge they need to succeed in the wholesale business, with ongoing support throughout their journey.
Revolutionary Techniques: The Wholesale Formula introduces groundbreaking marketing strategies that provide a fresh perspective on traditional methods. Techniques such as Reverse Sourcing, Super Targeting, and the RPS call system are redefined to enhance their effectiveness in today’s competitive marketplace. These innovative strategies empower students to identify profitable products, target the right customer segments, and scale their business more efficiently.
Competitive Edge: This course equips participants with a unique competitive advantage, offering multiple income-generating avenues that set them apart from the competition. By learning directly from experienced mentors Dan Meadors and Dylan Frost, students gain insights into how to build strong relationships with major brands and stand out in a crowded market. The expertise and guidance provided throughout the program ensure that students are well-positioned to excel and outperform their rivals.

How Much Money Can You Make with The Wholesale Formula?

You’re probably wondering how much money you can realistically make by selling wholesale on Amazon. Let’s break it down step by step.

To get started, you'll need to make an initial investment. This typically includes inventory costs ranging from $500 to $2,000, a professional Amazon seller account for $39.99 per month, and a $2,997 investment in The Wholesale Formula training. In total, your startup costs would be between $3,537 and $5,037. While this may seem like a substantial investment, consider it as funding for a business that offers high potential returns.

Now, let's look at the potential profits. Suppose you source ten different products from various suppliers, and each product sells five units per day. That adds up to 50 sales per day, or 1,500 sales per month. If you earn a reasonable profit margin of $3.50 per item, this results in monthly profits of $5,250. This is a solid return on your initial investment, and the beauty of wholesale is its scalability. As products sell, you reorder, and within days, your inventory is restocked in Amazon’s FBA warehouses, ensuring your sales momentum remains strong.

What’s even more exciting is the growth potential. As you expand your inventory, you could end up managing hundreds—or even thousands—of product lines. Imagine the revenue generated from selling hundreds of items daily, multiplying your profits significantly each month. With Amazon wholesale, the opportunities for growth and scaling your business are endless. The more you scale, the higher your profits and the more room you have to innovate and expand your thriving business.

Some More Testimonials from the FB Group

Who are Dan Meadors And Dylan Frost?

Dan Meadors and Dylan Frost are the creators of The Wholesale Formula.
They began their journey in 2011 with a modest $600 investment in a side business based in Kentucky. Despite facing several challenges, their perseverance paid off. Through continued experimentation, they discovered a simple yet effective method for generating consistent revenue on Amazon. Their success eventually led to the development of The Wholesale Formula, a comprehensive course designed to help others replicate their profitable approach in wholesale Amazon selling. Their journey exemplifies how persistence and strategic methods can turn a small investment into a thriving business.

Following their breakthrough, Dan Meadors and Dylan Frost achieved an impressive milestone of over $30 million in sales on Amazon. Motivated by their success, they were determined to share their proven strategy with others, making it accessible for anyone looking to achieve financial success in the Amazon marketplace.

In pursuit of this goal, Dan and Dylan transitioned to hosting professional workshops. These workshops, held annually, serve as an opportunity for new students to learn directly from them and implement their formula. By teaching others how to replicate their business model, Dan and Dylan have empowered many aspiring entrepreneurs to build their own thriving Amazon businesses.

Why choose SELLING on AMAZON?

Amazon is arguably the best opportunity for anyone to generate income online, with statistics showing that around 2% of sellers on the platform achieve annual sales exceeding $1 million.
This growth trend continues as more entrepreneurs explore the marketplace.

So, what do these successful sellers have in common? What’s their secret? Selling on Amazon is undeniably challenging, and many sellers struggle to even get one product to succeed on the platform. Understanding the key strategies and insights that top sellers employ can make all the difference in navigating this competitive landscape.

If you're a beginner, it's crucial to choose a simple product—one that has proven sales. Additionally, you need to calculate all associated fees to ensure you can still turn a profit. Understanding how to compete effectively with existing best-sellers on Amazon is also essential.

While it may seem daunting, many individuals have successfully earned over $1 billion on Amazon. Fortunately, the process is easier to grasp than it appears. These successful sellers follow a specific formula, and if they can achieve such results, why not you?

That’s where The Wholesale Formula comes into play.

With a projected revenue of $400 billion, Amazon is a leading force in online shopping, providing a significant advantage to sellers on the platform. This presents an incredible opportunity for you to grow your online business substantially.

Moreover, as a seller, you benefit from a share of Amazon’s profits, which is distributed among traders on the platform, giving you a stake in this thriving marketplace.

Who Is The Wholesale Formula For?

Bonuses Along With The Wholesale Formula

TWF Alumni

Participate in an exclusive Facebook community specifically created for members of The Wholesale Formula course. This group provides a platform for students to ask questions, share experiences, and access valuable insights. You can interact with both current and past participants of the Wholesale Formula, gaining wisdom from those who have already navigated the course and built successful businesses. Additionally, the community’s archives offer a wealth of information, making it easier to learn from others' experiences and apply proven strategies to your own journey.

The BUSINESS Owners Playbook

The modules within The Wholesale Formula mini-course playbook are crafted to equip you with the essential skills for running a successful business. You’ll gain expertise in key areas such as negotiation techniques, recruiting the right employees, and establishing streamlined workflows that enhance operational efficiency. Additionally, the course covers strategies to optimize sales conversions, ensuring that you not only grow your business but also maximize profits by leveraging expert business management practices.

TWF Coaching

Understanding the importance of mentorship for aspiring entrepreneurs, The Wholesale Formula team offers direct coaching to help guide your journey. With mentorship calls available at least once every two weeks, you’ll receive personalized advice, actionable steps, and valuable insights. The TWF coaches are dedicated to providing the motivation and direction you need, ensuring you stay on track and take the right actions that lead to long-term success in your Amazon wholesale business.

Pros and Cons Of The Wholesale Formula

100% Money Back Guarantee

Payment Plan for The Wholesale Formula

FAQs on The Wholesale Formula

What Makes TWF Better Than Other Online Courses?

What sets The Wholesale Formula (TWF) apart from other online courses is its proven, results-driven approach. Unlike many programs that promise quick riches, TWF focuses on helping students build sustainable, long-term businesses. The course is not a get-rich-quick scheme; instead, it provides a detailed, actionable roadmap for creating a thriving Amazon wholesale business.

Over the years, TWF has successfully guided hundreds of people toward building profitable ventures by teaching them a replicable process that is grounded in real-world strategies. The team behind TWF, Dan Meadors and Dylan Frost, have scaled their own business to generate over $30 million in sales, and now they share that knowledge with students. However, success with TWF requires dedication and hard work. It’s about creating a legitimate business with the right foundations, and that means putting in consistent effort. TWF is a business-building program that works, but it’s up to you to apply the lessons and stay committed to your growth.

How Much Time This Course Take to Implement?

The great thing about The Wholesale Formula is that it allows you to go at your own pace. Once you sign up, you get unlimited access to all the training materials, meaning you can take your time to fully understand each step before moving forward. The course is designed to be manageable, similar to a college class, with new modules being released one at a time.

The first two modules are available immediately upon signing up, while the remaining modules are released over the next six weeks. This staggered approach ensures that you don’t feel overwhelmed and can learn at a comfortable pace. The course is structured so that you can follow along with new students, and there is always support from the TWF team to guide you. Whether you want to complete the course quickly or take your time, the flexibility is built in to help you succeed on your own terms.

Can I Share My Login Credentials?

Yes, The Wholesale Formula understands the importance of collaboration and business partnerships. That's why the course is designed to allow your account to be logged in on **up to two devices at the same time**. This makes it easy for you and a business partner to access the materials simultaneously, ensuring you both stay on the same page while learning and building your wholesale business together.

How long after enrollment can I expect to see a Positive Return on my Investment?

The Wholesale Formula emphasizes that the success of your business depends on the effort you put in. While we can't guarantee a specific return on investment, students who are proactive and follow the course guidelines have reported positive progress quickly. Some even see returns in less than a month, although this is not typical. It's important to note that building a successful and sustainable business takes time. We recommend completing the full 6-week course before reaching out to your first brand. This approach ensures that you're fully equipped to lay the foundation for long-term success. The more effort and focus you invest, the better the potential results.

Can My Business Partner Join The TWF Prime Launch Facebook Group Too?

Yes, you can invite one business partner to join the TWF Prime Launch Facebook Group. After you sign up for The Wholesale Formula, you will receive an email with instructions on how to join the group and invite your business partner or spouse. Note that the person you invite must be a legitimate business partner and not a Virtual Assistant. TWF allows two business partners per person who enrolls, ensuring you both have access to the community and resources.

The Wholesale Formula (TWF)